Job Description

Position Summary

The Performance Lead Generation role is responsible for driving high-quality leads across all Dayco Systems service departmentsHVAC, Plumbing, Dryer Vent/Duct Cleaning, and Attic Insulation. This position is the in-house Master of Digital Marketing channels, including Google Ads, PPC, Google Local Service Ads (GSLA), Google My Business (GMB), Meta, and other paid and organic digital avenues.

In addition to being hands-on in campaign management, the Performance Lead Generation role provides strategic oversight for Daycos digital advertising performance, conversion tracking, and ROI. This leader will supervise future positions in the Digital Analyst and AI Expert areas, ensuring that all data insights, automation, and advanced marketing technologies contribute directly to lead generation goals and measurable business growth.

Key Responsibilities

Lead Generation & Digital Strategy

• Own and execute the digital lead generation strategy across all service lines.
• Plan, launch, and optimize Google Ads, PPC, GSLA, Meta, and GMB campaigns to maximize ROI.
• Grow the eCommerce leads through our online shop experience.
• Evaluate new digital platforms, tools, and partnerships to increase qualified leads.
• Ensure lead generation aligns with overall company growth goals and revenue targets.

Campaign Execution & Optimization

• Manage budgets, bids, targeting, and creatives for digital advertising campaigns.
• Oversee performance across multiple channels, including search, display, retargeting, and local service ads.
• Conduct A/B testing on creative, landing pages, and calls-to-action to improve conversion rates.
• Monitor lead cost efficiency and ensure campaigns stay within CPA goals.

Data & Analytics

• Oversee the work of the Digital Analyst to ensure accurate reporting and actionable insights.
• Future collaboration with the Digital Analyst and AI Expert to implement automation, personalization, and advanced optimization strategies.
• Track KPIs such as booking %, conversion %, average ticket, cost per lead (CPL), and lead source contribution.
• Deliver regular reporting on campaign performance to the Marketing Director and leadership team.

Team Leadership

• Supervise, mentor, and provide direction to the Digital Analyst and AI Expert.
• Foster a results-driven culture that leverages both human analysis and AI-driven insights.
• Align the Performance teams efforts with the Brand and Customer Service teams for a unified marketing approach.
• Deliver weekly ROI insights and performance updates across all marketing avenues to the Marketing Director.

Key Competencies

• Expert-level proficiency in Google Ads, PPC, GSLA, and GMB management.
• Strong understanding of digital analytics, data-driven decision-making, and ROI tracking.
• Ability to balance strategic oversight with hands-on campaign execution.
• Leadership skills to mentor and guide digital-focused team members.
• Highly analytical, detail-oriented, and results-driven mindset.

Metrics for Success

• Increase in qualified leads generated across all service lines.
• Lowering of Cost Per Lead (CPL) while improving lead quality.
• Improved booking and conversion rates from digital campaigns.
• Effective integration of AI-driven insights into campaign performance.
• Clear, actionable reporting delivered consistently to leadership.

Job Tags

Similar Jobs